GOT SOMETHING WORTH SHOWING?

Street Feature is a product focused content series by COLDSTRT, built to showcase our gear in the environments it was made for.

We collaborate with drivers and riders across Western New York to create photo and video content that highlights COLDSTRT products alongside the people, the cities, and the machines that shape the region.

This is not a contest and submission does not guarantee selection. Every submission is reviewed based on fit, location, and creative direction.

Everything You Need to Know:

What is Street Feature?

Street Feature is a product focused content series by COLDSTRT.

We collaborate with drivers and riders across Western New York to create photo and video content that showcases COLDSTRT apparel in real environments. Vehicles, locations, and people from the region help bring the product to life, but the focus of every feature is the gear and how it fits into the culture.

Street Feature is also an entry point into how we discover potential contributors for future opportunities. Participation does not guarantee selection for future programs.

What you receive:

If selected for Street Feature, you may receive:

  • COLDSTRT gear provided for the shoot
  • Professional photo and or video content
  • Access to edited content for personal use
  • Early access to upcoming product drops
  • Discounts on COLDSTRT products
  • A limited, not for sale item created specifically around your vehicle or setup
  • Priority consideration for future Street Features or Crew review

Not every feature includes every item listed above. Details are confirmed before any content is captured.

Participation in Street Feature does not guarantee future collaboration. This is not a paid partnership.

Who we are looking for:

We are looking for people and vehicles that represent Western New York and fit the COLDSTRT aesthetic.

You should submit if:

  • You are based in or connected to Western New York
  • Your car, truck, or bike complements the brand visually
  • You are comfortable featuring COLDSTRT products on camera
  • You are reliable and available for scheduled shoots
  • You are at least 18 years of age with a valid driver's license.

*There is potential for participants who are interested in only appearing on camera themselves, as well as those who prefer to feature only their vehicle. Both options are considered. Participants who are open to appearing on camera with their vehicle are prioritized.

Your Role:

If selected for Street Feature, participants are expected to:

  • Be available for scheduled photo or video shoots
  • Allow COLDSTRT products to be worn or featured during content creation
  • Have a clean, presentable, and safe vehicle at the time of the shoot
  • Communicate clearly and reliably during planning and scheduling
  • Follow basic creative direction during the shoot
  • Post selected content to their own social channels and tag COLDSTRT when shared