COLDSTRT was built from a deep love for where we’re from—Western New York. The frost-covered mornings, humid summer nights, and long stretches of I-90 that connect it all. Around here, the seasons change fast, but the drive never does. This brand was born from that spirit—from riders and drivers who fire up their engines in the cold and chase sunsets when the pavement finally warms. It’s for those who live at redline, who find peace on backroads, and who take pride in repping the region that raised them. This is more than clothing—it’s a reflection of the grit, the passion, and the community that keep us moving, season after season.